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Nissan Motor Co.'s take-no-prisoners approach to gaining U.S. market share has the auto industry worried that a price war is brewing that will erode the profit progress made since the recession ravaged auto sales.

After cutting prices on seven models and boosting incentives, Nissan's U.S. sales surged 25 percent in May, triple the industrywide gain. Sales of its Altima family sedan, which had a $580 price cut, jumped 41 percent, surpassing Ford Motor Co.'s Fusion and closing in on Honda Motor Co.'s Accord.

Nissan's U.S. market share rose a full point to 7.9 percent last month, the biggest gain of any automaker.

 


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