Nissan Motor Co.
is betting its new Altima will be the ultimate weapon in its battle to top rival Toyota in the hard-fought market for family sedans.
The fifth generation Altima began U.S. production on Tuesday, May 15 and goes on sale in U.S. dealerships this summer. It has a shot at becoming the most popular sedan in the U.S., having already passed Honda's Accord in sales. Now the company hopes it will out-sell Toyota's No. 1 Camry within a year.
Nissan, long renowned for excellent engineering, is working hard to overcome a legacy of uninspired marketing that hasn't made much of a dent in Toyota's and Honda's sales. Nissan long made well-regarded vehicles that had difficulty reaching the front ranks of consumer awareness.