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The next head of Nissan Motor Co will need to prioritize a recovery in profits at the troubled Japanese firm ahead of trying to fix its relationship with top shareholder Renault SA, executives and analysts say.

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...For Saikawa’s yet-to-be-named replacement, the top priority will be lifting profits from a more than decade low. Earnings have been undercut by years of heavy discounts and low-margin sales to rental firms that have cheapened Nissan’s brand image.

Renault, which has unsuccessfully sought a full-blown merger with its larger partner, is likely to give the Japanese firm time to focus on its turnaround, a Nissan executive said.

“It goes without saying recovery is the biggest priority,” the executive said, declining to be identified because the information is not public...


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Nissan's Next Exec Is Going To Have A LOT Of Work To Do To Turn Around The Brand

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