SHARE THIS ARTICLE

People don't like being sold to.

The auto industry is catching on.

Automakers are experimenting with soft-sell approaches to offset the hard-sell tactics associated with dealerships.

Mercedes-Benz is rolling out pop-up stores in tony shopping malls that are geared more toward brand building and customer education than moving metal.

Porsche, meanwhile, showcases its sports and racing lineage via a pair of "Experience Centers" in Atlanta and Los Angeles. Part test-drive on steroids, part cultural immersion, the venues drew more than 250,000 visitors in the last three years.



Read Article


No More Hard Sell For Porsche And Mecedes - Let The Experience And The Vehicle Sell Itself

About the Author

Agent009

User Comments

TomM
malba2367
CANADIANCOMMENTS
bw5011
SanJoseDriver
MDarringer
carloslassiter
MDarringer
2ndbimmer

Add your Comments

Images hosted in your AgentSpace can now be posted in the comments section using the following syntax (case matters): [img]IMAGE URL[/img]
Example: [img]http://agent001.myautospies.com/images/sample.jpg[/img]