Anyone remember the Nissan Murano Cross Cabrio? Of course, you do. It was so horrible it’s impossible to forget. Nissan figured slicing the roof off its popular crossover would have appeal, specifically to women buyers. They figured wrong. Fortunately, Audi took note.
Automotive News Europe recently spoke with Audi exterior designer Matthias Fink who went on record stating women buyers want more “masculine” designs as opposed to softer looks. Case in point: the new 2019 Audi Q3 crossover. The previous generation featured a softer, less aggressive design specifically because Audi figured it’s what women wanted. After all, the compact Q3 is aimed at women buyers. Turns out that was the wrong approach.