The all-new Cadillac ATS-V certainly has its fair share of competition. Sport sedans and sports cars have plenty of competition these days, however, the good news is that the more utilitarian versions are in greater demand thanks to consumers wanting to have as much flexibility as possible.
That's where the likes of the ATS-V and, say, BMW M3/M4 come into play.
This week GM's Cadillac division announced the pricing for the all-new Caddy. For an ATS-V sedan you're looking at $61,460* and for an ATS-V Coupe you're going to have to plonk down $63,660*.
To put things in perspective, the BMW M3 starts at $62,000* even and the M4 has a base price of $64,200*.
*These prices EXCLUDE title, taxes and fees.
Obviously, Cadillac decided NOT to offer it at a more aggressive discount. In fact, this pricing is very competitive. Of course the specs seem to put the V in a dead heat with the M3/M4 but we're a bit antsy to see if the driving experience will be just as good. The M3/M4 are really, really well done, high-performance machines.
Having said that, we're curious if the Caddy — with this pricing — will have you stopping by their dealer to consider it or will you just go straight to the Bavarians?
Cadillac's press release follows:
Cadillac Opens Ordering for 2016 ATS-V
Dual-purpose performance luxury compact designed for the track, touring
2015-02-10
DETROIT – Cadillac dealers have begun accepting orders for the 2016 ATS-V – the brand's inaugural luxury compact performance car starting production this spring.
Available in sedan and coupe forms, the twin-turbocharged ATS-V offers a dual-purpose luxury performance experience: a car with true track capability straight from the factory with sophisticated road manners.
Powered by the segment's highest-output six-cylinder engine – the Cadillac Twin Turbo rated at 455 horsepower (339 kW) and 445 lb-ft of torque (603 Nm) – the ATS-V achieves 0-60 performance in 3.9 seconds and a top speed of 189 mph. The Cadillac Twin Turbo engine is backed by a six-speed manual – with Active Rev Match, no-lift shifting and launch control – or a paddle-shift eight-speed automatic transmission featuring launch control and Performance Algorithm Shift.
"The V-Series is the ultimate expression of Cadillac's re-ignited product substance and the passion at the core of our brand," said Johan de Nysschen, Cadillac president.
"The ATS-V expands the V-Series lineup, bringing a new kind of performance character to Cadillac. Lightweight, agile and potent, the ATS-V will make an ideal pairing with the larger and even more powerful all-new 2016 CTS-V midsize sedan, which arrives later this summer," he said.
In the U.S., the 2016 ATS-V sedan carries a starting price of $61,460 and the ATS-V coupe is priced from $63,660. Consumers can order ATS-Vs now through dealers and begin specifying their own ATS-V online at www.cadillac.com in April.
Additional performance technologies built into the ATS-V include:
- Brembo high-performance brake system developed for track-day performance capability straight from the factory
- Third-generation Magnetic Ride Control, which delivers 40 percent faster damping response
- Integrated chassis controls that provide balanced performance for touring and the track, including class-exclusive Performance Traction Management
- Tri-compound tires offering excellent grip with extended tire wear
- Available downforce-generating track aerodynamics package
- Standard carbon fiber hood
An available Performance Data Recorder allows drivers to record high-definition video, with data overlays, of their driving experiences on and off the track, enabling sharing on social media.
More than just a desirable road car, the ATS-V will also become Cadillac's entrant into the world of motorsports. Even before the new car hits the showroom, Cadillac Racing's new ATS-V.R racecar will begin the Pirelli World Challenge GT 2015 season March 7-8 at the Circuit of the Americas in Austin, Texas. Cadillac Racing is the three-time defending manufacturer's and driver's champion in the series, which features legendary marques such as Audi, Ferrari and Porsche.
The ATS-V will be assembled at the Lansing Grand River assembly plant in Michigan.
Editors' note: Manufacturer's Suggested Retail Price excludes tax, title, license, dealer fees and optional equipment.
**The 2014 Los Angeles Auto Show photo galleries are sponsored by Lexus.
2014 Los Angeles Auto Show #LAAS - See more at: http://205.237.106.135/news/LAAUTOSHOW-Up-Close-And-Personal-With-The-Car-EVERYONE-s-Talking-About-The-All-New-Cadillac-ATS-V-83529/#sthash.WixGHkCk.dpuf
**The 2014 Los Angeles Auto Show photo galleries are sponsored by Lexus.
2014 Los Angeles Auto Show #LAAS - See more at: http://205.237.106.135/news/LAAUTOSHOW-Up-Close-And-Personal-With-The-Car-EVERYONE-s-Talking-About-The-All-New-Cadillac-ATS-V-83529/#sthash.WixGHkCk.dpuf
