Porsche Voted 'Coolest' Brand in the United States
Sunday, 28 March 2010
Kelley Blue Book (www.kbb.com), a leading provider of new- and used-car information, announced today that Porsche has won three 2010 Brand Image Awards, including Coolest Brand, Best Performance Brand and Best Exterior Design - Luxury Brand. Porsche garnered more awards than any other brand this year.
The 2010 Brand Image Awards are based on consumer data collected by Kelley Blue Book, which surveys more than 12,000 shoppers a year via its Brand Watch Study on kbb.com. The Brand Watch Study analyzes new-vehicle shoppers' perceptions of brands and the factors that influence their vehicle-purchasing decisions.
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