With the federal probe it faces now for the mishaps in its ignition switch recall, GM could remain in the eyes of the public with the matter at least six months – not a very good deal when it comes to reputation.
The National Highway Traffic Safety Administration could fine GM with $35 million if it concludes in its investigation that GM handled badly the timing of the ignition switch recall that relates to 13 fatalities and 1.6 million cars. The big problem though is the cost of the lawsuits that are going to follow from the probe and recall.
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