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Ford appears to be preparing to resurrect the Puma badge, lodging a fresh global trademark application under that name for a future model that conceivably could be the upcoming compact SUV dubbed – in the absence of any official name – the Baby Bronco.
 
The company previously used the Puma name on a Fiesta-based small coupe made in Germany between 1997 and 2002, but as Ford is largely walking away from passenger cars, especially in North America, it is unlikely to be planning a new version of that slow-selling sportscar.
 
Lodged on October 26 by Ford Motor Company’s head office in Dearborn, Michigan, the trademark application specifically mentions “four-wheel drive vehicles and sports utility vehicles..."


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