Fiat Chrysler Automobiles NV’s new CEO is tired of being No. 3 in U.S. pickup truck sales.
With a strategy of loading up its revamped Ram 1500 full-size trucks with new features - ranging from 12-inch touch screens on the dashboard to large battery packs and electric motors to help adjust speed and gears and conserve fuel - the automaker is banking on a sustained surge in demand.
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