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Fiat Chrysler Automobiles NV’s new CEO is tired of being No.

3 in U.S. pickup truck sales.

With a strategy of loading up its revamped Ram 1500 full-size trucks with new features - ranging from 12-inch touch screens on the dashboard to large battery packs and electric motors to help adjust speed and gears and conserve fuel - the automaker is banking on a sustained surge in demand.

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Ram Considers Mexican Assembly Plant To Ramp Up Pickup Production

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