Renault boss Carlos Tavares has admitted the firm does not get enough recognition for its Formula 1 world championship success – but says the firm itself is at least partly to blame. Renault has powered Red Bull and Sebastien Vettel to all three of their world championships in the past three years.
“We are frustrated by the lack of recognition we get for beating the likes of Ferrari and Mercedes,” said Tavares. “It is true that I think we deserve better.”
“But part of that problem at least must lie with our global marketing team. It is clear that we must create a bigger buzz around what we do. We are world champions, we are able to sell our engines to the teams because of that, but we do not get enough recognition beyond that.”
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