Ford Motor Co. is hoping that its third attempt to sell a new luxury pickup from Lincoln would be a success. Previously, Ford has revealed plans to revive the luxury brand with seven all-new or revised vehicles within the next four years. A source said that a new luxury pickup is included in this list. The first time that Ford tried to sell a high-end hauler to luxury buyers was when it offered the controversially styled and functionally limited 2002 Lincoln Blackwood.
This only lasted for a single model year. Next, the carmaker offered the 2005-2008 Lincoln Mark LT but it didn’t do well in the U.S and Canada as it was deemed too similar to the Ford F-150 to achieve success on its own.
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