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With a new entry in the hot-selling compact crossover segment, Toyota Motor Corp.’s Lexus brand has gotten itself back in the hunt for the U.S. luxury auto-sales crown.

The new NX, a small SUV starting around $35,000, has helped Toyota’s luxury brand to a 26 percent sales gain this year through February, enough to hop over BMW for second place in the U.S. luxury sales race. The NX sold 2,666 in February, providing about two-thirds of the brand’s entire monthly gain.

With its reputation for outstanding durability and its versatile RX crossover, Lexus was No. 1 in the U.S. for 11 years until 2011, when recalls and natural disasters tripped it up and the Germans seized control. Now the Japanese brand is back in the game.


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Robust NX Sales Allow Lexus To Stay Ahead Of Third Place BMW In US Sales Race

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