Rolls-Royce is one of those luxury brands that knows its customers well. There's good reason for that as the leading luxury brand remains in close contact with its customers.
When you're pushing automobiles for more than $250,000, you have to ensure that you're delivering what they want.
And that is exactly why Roller is considering building a sport-utility vehicle. I could have swore it was just the other day that this claim was contradicted. It appears now that Autocar has gotten the scoop on Rolls-Royce's intentions over the next few years.
Here we go:
2014 — Ghost facelift
2017 — New Phantom
2017 — New SUV (to be named)
2018 — New Ghost
WIth a shift in the Rolls-Royce customer demographic, it is now in the position where it has to deliver a product its customers want. Rather than lose out to another company's über luxurious SUV — example, Bentley — it appears RR is going to combat that with something of its own.
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Described as a “Mercedes GLK plus plus” by one company source, the Rolls SUV will be a proper, functional off-roader and not a sloping-roofed crossover, according to chief designer Giles Taylor. It is likely to be part of the second-generation Ghost family and first into the showroom.
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