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The BMW 3-Series is one of the world's most recognized and respected luxury sport sedans. For decades it's largely been considered the benchmark in one of the most hotly contested categories.

There's just one problem as of late: There's a lot of competition and, frankly, they're starting to overtake BMW in the category it perfected. THINK: Audi has better technology, Mercedes has — overall — a better product and the Tesla Model 3 has everyone's attention.

So, now what?

Well, BMW better step up its game. Here's the thing though, it just may be too late already. With the Audi A4, Mercedes-Benz C-Class and Tesla Model 3 making the 3-Series look like a snoozefest, BMW has to swing for the fences with its all-new 3'er from a product perspective.

But if you take a look at the latest spy shots, it doesn't appear that's what will be happening. Now that the heavy cladding has been removed, we're seeing the 3-Series in some pretty revealing images.

Let's hope the company really brings forward some jaw-dropping technology for the cockpit.




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SPIED: Most Revealing Snaps Of The Next-gen BMW 3-Series EMERGE — Do YOU Like What You See, So Far?

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