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Death Valley is usually the go to place for automakers to test their new vehicles to their limits in extreme conditions away from most prying eyes. Occasionally though, you can spot new cars testing in slightly more hospitable and picturesque places as a few weeks ago the Toyota FCV was undergoing some testing in some milder climates, perhaps to see if it could handle 75 degrees and a little sea breeze! Or the test driver just wanted to go to the beach. The FCV immediately sticks out as something new and intriguing thanks to its triangle shaped lights, especially the reflector in the bumper. Unfortunately for Toyota, the first impression is not entirely favorable for something meant to carry the fuel cell banner. It is definitely a vehicle that will be noticed and has an alternative look, but the overall vibe is that of a reboot of the first generation Prius and one that is a bit too tall and narrow. Toyota knows best though given its success with the design of the Prius in the past and a unique model makes more sense for a fuel cell push than say a Tuscon.

Does a fuel cell vehicle need a unique design to succeed or can it use a current model like the Hyundai approach? Or is the game over before it even starts either way?

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