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If you haven't heard of Singer Vehicle Design, you've probably been living under a rock for the past several years.

This is the SoCal-based company that's been taking vintage Porsche 911s and doing the most stunning retromods; however, you would hardly know it.

That's because the vehicles have an insane amount of attention put into each and every build. And, at the end of the day, they look like factory cars — except those who know the deal will immediately see where the big investments came into play.

It seems that the six-figure rebuilt Porsche 911 game is getting a bit, well, boring.

This seems evident as Singer has decided to take on an all-new space. High-end luxury watches. Or, if you're a real snoot, timepieces.

Although there's no question that the company's partnership with Jean-Marc Weiderrecht has resulted in a staggering movement, what about the rest of the watch? From a design perspective, it's painfully obvious it's inspired by the 1970s Omegas. And its central chrono seems a bit...outrageous.

What say you, Spies? Is the all-new, Singer Track1 a STUD or a DUD? Would you pick up this one of 50 piece for $41,000 plus?



The watch we have here is the "launch edition" of the Track1, which is limited to 50 pieces. It is priced at 39,800 CHF (approximately $41,350 at time of publishing). Case, 43mm x 15mm, in titanium; 10 ATM/100 meters water resistant. Movement, AgenGraphe chronograph/Singer Reimagined cal. 6361, 34.40mm x 7.18mm; column-wheel and snail cam controlled central chronograph with 60 hour power reserve, and instant-jumping hours and minutes. Strap, woven calf leather; titanium pin buckle.



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STUD or DUD: Is Singer Vehicle Design's All-new, $41,000+ Watch WORTH The Price Of Admission?

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