An electric Mustang SUV will hit dealerships late next year. When will Corvette follow suit?
The positively received debut of Ford's battery-powered Mustang Mach-E in Los Angeles last month (with the automaker hinting that it could develop a full Mustang sub-brand) has turned up the heat on Chevrolet to expand its Corvette lineup as well.
Morgan Stanley analyst Adam Jonas has added his name to a chorus of voices calling for General Motors to create a Corvette sub-brand making SUVs. He estimates the sub-brand could be worth $7 billion to $12 billion, and says a battery-powered, Corvette-badged vehicle would help GM convince customers that electric vehicles are a desirable performance option.
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