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Brad Miller, who owns Honda and Toyota stores in booming downtown Seattle, knows the traditional way of selling cars. And he knows he doesn't like it.

So last year, the 60-year-old dealer, along with COO Babak Mohammadi, decided to do everything differently. They decoupled sales commissions from the profitability of a sale, eliminated the handoff to the F&I office, and adopted no-haggle pricing and no-haggle financing to help build trust and speed customers out the door.

The new mantra at Miller's stores is "One Buyer, One Price, One Hour."



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