After breaking its one-year-old sales record with a sharp increase to more than 61,000 sales in 2002, Jaguar’s U.S. sales decline began with a vengeance. Jaguar USA volume plunged 80 percent between 2002 and 2009 and has not since recovered. Under Ford Motor Company’s tutelage, Jaguar sold more cars in the United States in 2002 than in the last four years combined.
Yet seemingly overnight, May 2016 played host to a completely revolutionized Jaguar lineup. Year-over-year, U.S. sales at the Jaguar brand shot up 80 percent in May 2016. Thanks to two new products which instantly became Jaguar’s two best-selling models and generated more than half of all Jaguar sales, the Indian-owned British carmaker once again appears poised to approach the borders of America’s premium mainstream.
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