Mini, Lexus and BMW dealerships achieved the industry’s biggest improvements in building rapport with potential buyers, while Mercedes-Benz stores led the way for a seventh-consecutive year, according to a newly released study.
Volvo, Smart, Jaguar and Cadillac had the largest drops in performance.
The ninth-annual Pied Piper Prospect Satisfaction Index U.S. Auto Industry Benchmarking Study measured the responsiveness of 6,370 dealerships of all major brands across the U.S. to its potential customers between July 2014 and June 2015. The scores are based on data gathered through mystery shopping.
Read Article