Audi, BMW and Mercedes-Benz lead other automakers in offering easy-to-use connected features, according to a study conducted in European markets. However, more needs to be done to make customers aware the technology is on board because 39 percent of drivers are unaware of the connectivity options available to them, according to research from TNS and the BearingPoint Institute.
"Our study shows that the German premium OEMs are so far leading the way in terms of the quality and use-ability of their features," Sarah-Jayne Williams, who is a partner at BearingPoint, said in a release. "To really exploit this new era [in connectivity], all OEMs need to invest to ensure customers are aware of and are enjoying these connected features."
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