A recent study shows that when it comes to buying expensive cars customers are less interested about the price and size and more about whether they can sync their smartphones.
Jim Farley, Ford’s Lincoln executive vice president, said before the New York International Auto Show, that automakers should be very attentive at the rapid changes that appear in the US car-buying and their effect on the consumers’ behavior. Convincing a customer to switch brands may become a difficult task due to the problem of making phones work with different companies’ technology.
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