Well, it looks like Lexus will be taking advantage of social media for one of the first times with the launch and introduction of its new 2013 Lexus LS.
Though we're not clear how extensive of an update this will be -- is it an all-new LS or simple a refresh(?) -- Lexus has made it abundantly clear that if you're interested, you can tune in on Facebook and watch them drop the cloth, live.
The unveil is set for Monday, July 30 at 11:30 p.m. EDT. That's 8:30 p.m. for you west coast guys.