SHARE THIS ARTICLE

Volvo is a niche manufacturer. Although it's a well-known brand in the luxury world, the reality is that the small Swedish company doesn't move the volume of Lexus, BMW or Mercedes-Benz.

There's nothing wrong with that but these are the facts.

That's why we wonder why the company produces niche vehicles. Case in point: The Swedes have an all-new 90-Series variant on the way. Following in the footsteps of the S90 luxury sedan, the company will be revealing an all-new V90 Cross Country in mid September.

As of now there's no word on whether or not it will be officially coming to The States. Given that the U.S. media site also posted the release we think there's a good chance it will be shipped here. Estates aren't the most sought after model here, however.

Given the success of both the XC90 and XC60, it almost seems silly to not just keep churning out class-leading sport-utility vehicles but, hey, what do we know?

That said, scope out a teaser clip of the all-new V90 Cross Country, below!




Volvo's press release follows:

Volvo Cars travels down a familiar road with coming V90 Cross Country


Volvo Cars’ instrumental role in defining the adventurous Cross Country segment is widely acknowledged. With the imminent reveal of the new V90 Cross Country, the Swedish carmaker is set to cement its leading role as the most capable and comfortable premium all-roader on offer and complete its 90 Series line-up.

“Cross Country has become the true expression of a Volvo car in many peoples’ eyes. It was a winning concept from the start, perfect for the tough climate and road conditions that we experience in Sweden,” said Håkan Samuelsson, President & CEO, Volvo Car Group.

Developed in 1996, the first Cross Country estate combined functional flexibility and rugged capability. Today, 20 years later, the Cross Country segment is a familiar sight across the premium car market, providing a capable, yet comfortable driving experience.
 
Extreme climate capability

Designed to cope with the demanding requirements of an extreme Scandinavian climate, Cross Country models perform in all sorts of road conditions – from muddy tracks and knee-deep snow to long distance highway driving. Proving a popular choice with horse and boat owners thanks to its high ground clearance, pulling power and responsive All-Wheel Drive, Cross Country has cemented its position as a premium mainstay and a true all-weather alternative to the SUV.

“We were very careful from the very beginning to ensure that the Cross Country concept was not just an exercise in rugged styling. We placed high demands on real-world capability, and as we developed the segment we added the comfort and convenience elements that Volvo drivers have come to expect,” said Dr Peter Mertens, Senior Vice President Research & Development at Volvo Car Group.

The eagerly awaited V90 Cross Country will be revealed in mid-September.




TEASED! Volvo Gives Us A Glimpse Of What's To Come — Flagship, V90 Cross Country On The Way

About the Author

Agent00R