Take THAT BMW, Lexus And Mercedes-Benz: Does Audi Have The Last Laugh?

**Thanks for the tip, IAmEvilHomer**

The marketing gurus at Audi are at it again and they are not being so civil this time around. Instead of mocking classic films or having a movie star pilot a sport sedan, they are cutting right to the chase and are getting to brass tacks.

In the first spot, Audi targets the Ferrari California, Lexus RX, Mercedes-Benz C-class and BMW 3-series. Their answer: the S4, Q5, A5 and the R8 V10. Additionally, the advertisement goes on to say that Audi is growing at a faster rate than BMW, Lexus and Mercedes-Benz.

Then the second spot really ups the ante and throws it in BMW's face. The theme is "There Is No Room For Second Place." The brand cites three recent Car And Driver comparisons where the S4, A6 and Q5 beat out BMW products.

It is going to be very interesting to see the rebuttal from the targets.

Is this genius or could this very well blow up in Audi's face?