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This is the golden age of full-size pickup trucks.

Because the market demands it, and because the market is enormous and extremely profitable, the latest breed of pickup trucks is comfortable, commodious, potent, and dare I say luxurious. The Ford F-150, Chevrolet Silverado, and Ram 1500 are, respectively, the top-selling vehicles in America. And with their Brobdingnagian scale, appliqué steer horns, remotely erecting towing hitches, and power-opening tailgates that drop like the rear flap on a cowpoke’s union suit, pickup trucks may be the greatest examples of overcompensation ever invented.

If you look at pickups objectively—a stretch for a country raised on "Like a Rock" ads—they are also kind of ruining the world. They’re a grotesque addiction. And our unslakable thirst for them is irrational.



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