I was one of the first people to drive the Infiniti EX35 at the press drive in Santa Monica and I thought it was going to sell well in the marketplace because it followed the Infiniti mantra...offer a lot of value, technology and luxury in comparison to the competing BMW model which in this case is the X3.
But even with it's all around monitor, power folding seats and a BMW X3-like drive at a value price compared to BMW's offering, the EX35 has really underperformed at the dealers.
The dealers we've surveyed have told us they had high hopes for the EX35 but the hopes have not turned into sales at the dealership.
And the vehicle it loses to most in the comparisons dealers tell us is the Lexus RX, not the BMW X3.
The funny thing is I recommended an EX35 to one of the desperate housewives in my neighborhood but she came home with the RX.
So it thought it would be a fun exercise to have the AutoSpies.com audience tell Infiniti where they went wrong and what they can do to help it perform better in the marketplace or in future models.
Also, see if you could guess what her main reason was that she bought the RX vs. the EX.
Let us know your thoughts and I will give the answer in the comments after there are some guesses.
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