Hyundai, once the butt of many jokes within the automotive industry, appear to be proving with each new release that thay are very serious players in this game.
One segment in which they compete most succesfully is the mid-sized family arena, with their Sonata offering.
The 2010 model year brings a completely new Sonata, and from the looks of these renderings, Hyundai looks to be In It To Win It!
http://www.hyundai-blog.com/index.php/2010-hyundai-sonata-yf-spy-shots/