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In Cadillac and Lincoln showrooms, the battle of the behemoths is on.

General Motors Co. is stepping up its defense of the Escalade SUV, a cash cow for Cadillac and the company, by offering $10,000 discounts to some current customers to keep them from straying to Ford Motor Co.’s hot-selling new Lincoln Navigator.

 



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Too Little, Too Late? Cadillac Answers Navigator Threat With A $10,000 Discount

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