SHARE THIS ARTICLE

No more useless conferences. Ditch the binders of paper. Scrutinize every vehicle specification. And most importantly, keep an “eye on what we do.”

That’s the zealous new cost-cutting mantra coming straight from Akio Toyoda, as Toyota Motor Corp. prepares for a new round of belt tightening — even as it books record profit.

The president’s warning? Today’s good times won’t last if every corner of the company doesn’t help save money to build a war chest for investing in the future, he says.



Read Article


Toyota CEO Claims Company Is In A Life Or Death Struggle

About the Author

Agent009