DETROIT - A revamped Camry sedan is selling briskly, and attracting a far younger buyer than Toyota ever expected, a top executive said Tuesday.
The top-selling car in the U.S. was reworked for the 2012 model year to make it more stylish, luxurious, and fun to drive, Bob Carter, Toyota's senior vice president of automotive operations in the U.S., told analysts and investors at the J.P. Morgan Auto Conference in New York. Sales are up almost 40 percent this year to nearly 244,000 cars. That's 60,000 more than the Camry's two closest competitors, the Honda Accord and Nissan Altima.
Rising Camry sales are another sign that Toyota has recovered from last year's earthquake and tsunami that hobbled its factories and caused model shortages worldwide. Overall, sales of the Toyota, Lexus and Scion brands are up 28 percent so far this year, reaching more than 1.2 million vehicles. The company has taken back sales from GM, Ford and others - gaining nearly two points of U.S. market share