Motoring giant Toyota is normally ahead of the curve when it comes to technology. The company is known for innovations like the Synergy Drive in the Prius, as well as long term reliability. However, if you take pride in your Toyota, and have it as a wallpaper on your system, Toyota doesn’t want you sharing.
Toyota, one of the biggest car companies in the world, is often a name synonymous with quality. There is even a philosophy of doing business, called “The Toyota Way”, which emphasizes that the right result will come from the right process, and that solving the root problems brings the organization the greatest benefit.
This ‘Way’ is probably not communicated to its lawyers in great detail, which is why Desktopnexus, a site that provides desktop backgrounds, has been contacted by them. In perhaps one of the most wildly arrogant demands in DMCA history.
Toyota’s lawyers are demanding the withdrawal of all wallpapers that feature a Toyota, Scion, or Lexus. The site’s owner, Harry Maugans contacted Toyota to clarify. He was told that all images featuring Toyota vehicles should be removed, even images with copyright belonging to others.
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