Toyota Division will respond to a 41.1 percent April slide in U.S. sales by pushing more leases, reducing interest rates and offering more consumer cash.This month the company also will begin to boost production of its best-selling car, the Camry, as well as the RAV4 SUV.
The division lost 1.5 percentage points of market share for April, falling behind Ford Division and Chevrolet as the top-selling makes in the United States. Toyota's share stands at 13.7 percent after four months, down from 13.9 at the start of the year.
"We're confident we will grow market share through 2009," Bob Carter, division general manager, said on a conference call to discuss April results.
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