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Toyota was late to the subcompact crossover party, but it wants to take a big bite out of the segment with the bold design and driving dynamics of its in-your-face C-HR. And if the squat, muscular crossover looks too aggressive and wild, all the better. Hiroyuki Koba, general manager of the C-HR, said its polarizing design is key to Toyota’s love-it-or-leave-it formula for turning heads and breaking the brand’s reputation for boring cars.

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Toyota To Woo C-HR Buyers With Bold Styling And Sporty Driving Dynamics

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