Recent data from AutoBrag.com shows that the Toyota Tundra's resale value is likely to fall. AutoBrag.com aggregates data from "no-haggle" new car dealerships, and the average no-haggle price discount jumped nearly 90% between 2007 and 2008. Since new car discounts are closely related to resale value, there's a strong possibility deep discounts offered in 2008 will hurt Tundra resale values in the future.
However, having said all of that, the Tundra's average discount matched the industry average, the Tundra did transition from being the latest-and-greatest new truck model in 2007 to just another offering in 2008, and 2008 was an abnormal year sales wise...so perhaps this is not significant.
What do you think - is the increase in Tundra discounting significant, or is it just a "bump" that doesn't mean anything?
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