The advertising style that dealt mostly with the technical side of cars is long gone. What’s really selling right now is a focus on the emotions, abstraction and that elusive something that makes a specific car stands a head higher from others in the fold. This is exactly what Toyota did with the release of the 2010 Prius in the US. They utilized nature schemes with singing flowers and an environmentally focused slogan: Harmony between man, nature and machine.
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