SHARE THIS ARTICLE

If the styling at Japanese premium brands is looking bold, brash and a tad more avant-garde lately, you can thank -- or blame -- the red-hot premium segment race in China.

As newcomer brands here that lack the heritage of Germany's luxury leaders, Lexus, Infiniti and even Acura are dolling up their designs to catch the eye of Chinese customers.

And those flourishes are bound to go global, carrying over to other markets, including the U.S., despite some designers freely admitting that they may be a bit too aggressive for American tastes.



Read Article


US Tastes Take a Back Seat As Japanese Automakers Shift To Prioritize Chinese Buyers

About the Author

Agent009