For last year’s Super Bowl, Audi advertised its high-end R8 sports car with a “Godfather” tribute. This year, Audi is using action star Jason Statham to promote its less-expensive A6.
The commercial begins in the 1970s, as Statham drives an older-style Audi through city streets to a funky “Shaft”-style theme. Then, the spot flashes forward to the pink-and-blue pastel landscape of “Miami Vice,” where Statham’s Audi has evolved into a 1980s model.
The ad ends with Statham racing the Supercharged A6 through a modern-day action sequence, with the slogan “progress is beautiful.”
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