So, let me set the situation. There I was at about 4:10 a.m. ET watching one of those cable news networks and then it popped up. By golly, it was one of the new advertisements for the all-new Acura TLX!
While I have yet to drive the all-new Acura, I am intrigued by what this sedan brings to the table. People have flocked to the "A" brand for years.
This particular commercial struck me. Not because it was a particularly good ad, but because it placed the Germans in the crosshairs for the first time. Now, I have to admit I don't keep a database of Acura commercials in my mind, but I can't think of another situation where Acura has been so straightforward in its approach.
Not only is it playing an über German song in the background, the punchline is this: "How do you say your lease is up in German?"
It's pretty interesting to see Acura pushing itself as a performance marque. Note it highlights the 8-speed dual-clutch transmission and the IDS that is similar to a Sport + mode.
Can you say "I heart Audi, BMW and Mercedes-Benz?"
All this said, I wanted to ask YOU, our readers, is Acura's ballsy move really SMART or really STUPID?
If any of you Euro trash out there want to listen to more of the song, I've included the video below. The video may/may not be NSFW. Click at your own risk, folks.
"How do you say your lease is up in German?"
And for those of you loving the German song in the background, check out the official video below.
**FYI, I'd edge on the side of caution and say this is NSFW