VIDEO: Fiat UK's 'The Motherhood' - AWESOME or AWFUL Marketing Move For The 500L?

Who could forget? It was not too long ago that the Toyota Sienna minivan made it's all-new appearance when Toyota dropped a viral "music video" on us dubbed "the Swagger Wagon." As of now it's racked up over 11 million YouTube views.

It seems that Fiat UK is following Toyota's lead as it has introduced a new clip for its family-sized 500, the L. Agent 001 got his first look at the 2012 Los Angeles Auto Show (photos below) and while we think it's a fashion forward alternative that will give the MINI Countryman a bit of trouble, we're not sure if relating it with mothers is the right way to sell this product.

That said, we turn to you -- the AutoSpies faithful.

Is Fiat's 'The Motherhood' AWESOME or AWFUL?


Word to all the mothers out there. This one goes out to you...

'The Motherhood' feat. Fiat 500L is dedicated to all those women who have to be all things to all people and live it large on a daily basis.