If anyone has followed the trends around the automotive culture, one would have probably realized by now that folks who purchase luxury cars tend to like several things in parallel:
- High-end watches
- Top-notch shoes
- Boating
- Flying first class
Well, it turns out that some manufacturers are smart enough to try and get a piece of that pie too. While some enthusiasts lament brands like Ferrari for merchandising so many things, it's another source of income for a company that boasts some hardcore brand equity.
Now Toyota's Lexus division is going to get in on the act. Though Agent 009 reported about this the other day, I wanted to give you a bit more flavor as to what Lexus will be doing.
It's an interesting route to take but Lexus' stores that have a café, garage and library may be coming to city centers near you. The video below gives you a taste of what to expect from the luxury automaker's lifestyle move.
The craftsmanship of Lexus and the artistry of Japanese artisans resonate with each other to create exquisite products.