You see, the automakers these days understand the power of celebrity. And if you aren’t a tennis fan then you probably do not know much about Wimbledon, which kicked off this week in the UK.
That’s fine, you see, because there’s a strong chance that if you’re not a fan of tennis you’ll be a fan of comedy. That’s because everyone loves to laugh.
Jaguar’s marketing team played it smart but understanding this and decided to promote its all-new F-Pace sport-utility vehicle with not one but two of the U.K.’s biggest stars. That would be the world’s second ranked male singles tennis player, Andy Murray, and arguably one of the funniest Brits who’s known for his potty mouth, Jimmy Carr. If you haven’t listened to Carr’s act, I’d recommend doing a bit of YouTube’ing. It’s worth it.
In this clip you’ll see Carr be Murray’s “secret chauffeur” as he drives him to a Wimbledon match. Having seen the U.S. Open come to New York on an annual basis, it’s common to see a fleet of chauffeur-driven Mercedes-Benz products shuffling athletes in and out of Manhattan to their respective matches. Jaguar’s partnered with Wimbledon for the same brand awareness.
Jaguar's Secret Chauffeur gives Andy Murray a wake up call to remember ahead of his second round match at Wimbledon.
Andy Murray and his chauffeur for the day - comedian Jimmy Carr in an All-New F-PACE - discuss yummy mummies, Ivan Lendl’s paunch, and the art of grunting.