The all-new BMW i3 took a global bow recently and from what we can tell it seems that the opinions flowing in are a bit mixed. Personally, I think it's fantastic to see BMW showing us what it can do with electric technology; however, I don't think that will translate into explosive sales in the U.S.
I just am not convinced the market is mature enough. Then again perhaps BMW got the formula right, like Tesla, as I can't stop seeing the damn things every time I go out.
To give us some better transparency into prospective consumers' opinions who better to talk to than the buyers themselves?
Check out this clip from London where a flock of potential buyers scoped out the all-new BMW. Keep in mind that the perception of EVs in London is VASTLY different than in the States.
Just 24 hours after the BMW i3's global reveal, What Car? readers were given the chance to get up close to the all-new electric car at a special preview in London...