Volkswagen Group of America will begin offering free vehicle service starting in the 2009 model year in a move to boost sales and shed the German brand’s image of high-cost maintenance.
The “Carefree Maintenance Program” will give owners of 2009 Volkswagen cards and SUVs free scheduled service for three years or 36,000 miles as well as a checkup after 90 days or 6,000 miles.
According to the COO of Volkswagen Group of America, Mark Barnes, the program will make V-dub “the only automaker among our key competitors to offer a no-charge maintenance program.”
BMW started a similar...
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