Cadillac is planning on spending between $30 million to $50 million on the advertising of the 2008 Cadillac CTS. If you were watching the Emmy Awards on Fox last night, you may have caught the new TV commercials for the CTS campaign. The spots also ran during season premiers of CBS shows.
“We’ll put the pedal to the metal over the next couple of months to make sure the CTS is noticed,” Cadillac’s general manager, Jim Taylor, told Automotive News. He said the big shots at GM assured him: “We absolutely will not have an underfunded CTS launch.”
Click through to check out the new Kate Walsh 2008 Cadillac CTS commercial...
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