This is an important time for ‘green cars,’ even amid some of the most challenging times the auto industry has ever seen. The reasons are clear. In many ways, ‘green’ cars represent the future of the auto industry and the products that will enable our mobility in the years to come.
It’s no longer an option for automakers to address the efficiency and environmental impact of new models, but rather an imperative. It will become even more so as environmental performance, in all its forms, becomes a greater touchstone for new car buyers.
In fact, environmental performance already is viewed as an important measure of a new car. While not yet on par with more traditional touchstones such as safety or quality, environmental performance – especially when it includes higher fuel economy and lower carbon emissions – has taken on greater meaning in this era of high and unstable fuel costs.
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