Volkswagen To Ramp Up More R Models Hoping To Gain An AMG Like Following

Unlike Mercedes-AMG, Volkswagen’s R performance division isn’t much of a sub-brand. While the VW Golf R remains the industry’s quintessential hot hatch, there’s no shortage of rivals ready and willing to usurp its position as a segment leader. Also, one model does not a sub-brand make.

Down the road from VW’s Wolfsburg, Germany, headquarters, the executives in Stuttgart can’t AMG-ify Mercedes-Benz products fast enough. SUVs, “coupe” variants of SUVs, sedans, and legit coupes are all going under the knife, emerging with taut suspension, improved driving dynamics, and an all-important shot of horsepower — traditionally in “strong” and “extra strong” doses. Not only does it improve an automaker’s image, it also helps sell high-profit utility vehicles.