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A BMW TV advert for the company’s xDrive four-wheel drive system has been banned in its current form on UK television, after the Advertising Standards Authority (ASA) said it “condoned faster, dangerous and irresponsible driving”.

The minute-long ad (above) shows a variety of xDrive-equipped BMWs being driven off-road on snow and mud, and also contains footage of models being driven on the road in wet weather conditions.




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WHAT WERE THEY THINKING? BMW Ad Banned In The UK For Being Too Sporty

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