A logo says a lot about a brand. You don't have to believe me but if you ask any designer they'd agree.
Probably the biggest joke between designers is when their client asks "Oh, can you design a logo -- that shouldn't take too long, right?"
WRONG!
That's because a logo is one of the most instantly recognizable aspects of any brand. For instance, when you hear Mercedes-Benz, most likely the image of a three-pointed star appears in your head.
BMW, the propeller and sky.
Audi, the rings.
And so on, and so forth.
But WHICH one has the most fantastic meaning behind it?
Make sure to check out Ferrari's story down below...
Ferrari has one of the most recognizable logos in the world, a mark that today would proceed from endless market research and hundreds of iterations dreamed up by some savvy corporate-branding agency. The genesis of Ferrari’s leaping black stallion, though, was distinctly more spontaneous, as this fascinating video from the Italian carmaker reveals...
[Source: Fastcodesign]
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